1. How do the magazine address the reader?
Bilal: 'Large text is visually appealing and the large central image of 'Lil wayne' conveys an attitude due to his pose.'
Laura: 'The image is the most striking thing of the cover and the bold yellow of the 'Scratch' label is definitely eye-catching. the cover entails reference to articles within the mag that may appeal to the readers.'
2. what are the most interesting or essential features of the magazine?
Laura: 'The images and text, in particular the font choices. I especially like the shots of the rappers because their poses emphasize their music which is something I can recognize and relate with. And the font style is quite high impact- it's really cool and eclectic.'
3. what, if anything, do the magazine assume about the reader?
Bilal: 'Their interest is is in this particular genre of music and they approve of the lifestyle the artists within this genre lead.'
Laura: 'Definitely, the magazine has its own ideal image of their targeted reader so they have used things that will intrigue the reader, thus making them buy it.'
4. what sort of people are into this type of music?
Bilal: 'The sort of people that would listen to R'n'B is who are challenging type of people which would give them energy. plus now days R'n'B is very poplar and getting common.'
Laura: 'People who like contemporary R'n'B, most music in the charts these days are of the R'n'B genre so that has influenced people a lot.'
5. what would they personally like to read about?
Laura: 'Probably the new music that is being released or an interview with a specific artist of this genre about their own music.'
Bilal: 'Personally I would like to read about the interviews and their new songs that are coming out. I would like to read about the sub headings they have on the front cover because it catches my eye.'
Overall the social grade they are in is B because they re middle class people. My magazine’s audience fits into the psychographic profile of emulator-achievers.
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